Our central office space in München Maxvorstadt

Join as Marketing Lead (f/m/d)

A unique opportunity as co-founder or first employee in the city of Munich

Why join LetsVibe?

• Work on an important mission: 85% of women in online dating already felt harassed. We bring better vibes and more respect to online dating with the proven power of social proof signals.
• Tremendous impact: As the first marketing hire, you'll have autonomy, a say in big decisions, and the opportunity to have a huge influence on the brand, growth strategy, and - not to forget - the company culture.
• Unparalleled personal and professional growth: There will be more to create, decide, try, and learn for you than in most other jobs. If you ever left, it would be with a huge amount of new skills and experiences. If we grow, your team lead responsibilities will grow, too.
• Attractive salary & equity package: We're offering a compensation package you will hardly find elsewhere - you get the security of a monthly income combined with real company shares which could become more valuable than anything you could make as a regular employee.
• Unique job opportunity: Make it literally your job to tackle one of life's most important topics – love. Where else will you be able to do that?

Who we are

We're a small, motivated team with the mission of creating the first Vibe-Dating app - where social proof brings better vibes and more respect into online dating. The reason for our motivation is simple. The power of social proof is being used on every platform, from eBay to Uber... but not in dating, yet. So we have to do it ourselves. We might be small, but we're bold in our ambitions, and we're looking for someone to join us on this exciting journey.

What we’re looking for

We’re on the hunt for our first Marketing Lead (f/m/d) joining onsite in the heart of Munich — a smart and passionate mind ready to own the entire marketing function and learn on the go. You'll play the key role in driving user acquisition and brand awareness, going creative ways. If you are willing to jump into the cold water with us, take ownership, and learn quickly from market feedback, this is for you.

Your role

• Growth & acquisition: Develop and implement creative strategies for user growth through digital marketing, social media, viral campaigns, influencer partnerships, offline events, etc. Test different channels to find what works.
• Refine our brand identity: Be the voice of the company and improve how we present ourselves to the world, from messaging to visual identity. You'll shape the tone of the brand, oversee creative direction, and lead campaigns.
• Content creation: Plan and oversee the collaboration with content creators and be the creative lead across all channels - from digital campaigns to input for journalists and influencers.
• Data-driven decisions: Analyze performance metrics to optimize marketing efforts. You'll experiment, iterate, and double down on strategies that drive growth.
• Understand the user: Conduct "street smart" research to understand the needs and behaviors of our target audience. You’ll help shape both the product and the marketing narrative based on user insights.

You are a good fit if...

• You don't want a standard 9 to 5 job but are looking for a meaningful mission (namely ours).
• You know the challenges of online dating from a female perspective.
• You have hands-on experience in marketing, especially in consumer-facing tech, mobile apps, or startups.
• You are familiar with growth marketing, from social media to paid acquisition, love A/B testing and finding creative, cost-effective ways to grow.
• You can be a storyteller and know how to craft a compelling brand narrative that resonates with people.
• You are comfortable with data and know your way around Google Analytics, Amplitude, or similar tools to measure success.
• You’re proactive, adaptable and enjoy a dynamic startup environment where you can use a broad range of skills — from creativity to management.
• You're excited by the prospect of being the first marketing manager and growing the marketing function from scratch.
• You are fluent not only in English, but in German, too.

Bonus points if...

• You have a passion for relationship psychology and human connection.

Ready to bring something new to the world of online dating?

Please contact us in German or English.

I'm looking forward to hearing from you,
Sebastian